Role: UX designer
Tools: Figma, Miro, ChatGPT
Time: 2023
Berlin Food Festival 23
Explore. Indulge. Celebrate. Berlin's Ultimate Food Festival!
Overview
Berlin will host the world’s largest food festival in February 2023, featuring 50+ food stylists from diverse cultures and 900 booths citywide.
Expected to boost February tourism by 15–20%, it’s set to be a culinary and cultural highlight.
Role
I led the UX process for the world's largest food festival app, focusing on understanding the needs and pain points of attendees, tourists, and food vendors. Using surveys, interviews, and observations, I identified key user needs, including food discovery, event scheduling, and easy navigation.
Challenge
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Boost off-season tourism in Berlin by 15-20%,
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supporting small businesses on the city's outskirts
year-round. -
Tourists can customize their culinary experiences.
Key Objective
Persona
01
Boost winter tourism in Berlin
by 15%.
03
Provide detailed info on times, dates, accessibility, and safety.
02
Highlight attractions in
lesser-known areas.
04
Offer personalized filtering for
culinary experiences.
Scenario: Amelia Angel
Amelia flies from Munich to Berlin for a 3-day trip to visit LEGOLAND with her two Lego-loving sons. Due to her sensitivity, she discovered a local food festival and needed to plan her arrival and find gluten-free food options.
Research
Goals
Berlin is a top European tourist destination, with most visitors arriving in spring and summer.
Research Focus:
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Data Collection: Google, social media communities, ChatGPT
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Questionnaire Research: Regions, culture, attractions, transportation, festivals
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Target Audience Survey
Insights:
Berlin's multiculturalism thrives across its districts, creating a unique, dynamic atmosphere celebrated by both residents and visitors.
Questionnaire Research
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Clarified user needs, pain points, and goals.
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Focused on four categories: municipality, interface, tourists, and festival.
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Highlighted a Berlin festival spanning multiple districts, showcasing diverse cultures and peripheral businesses.
Target Audience Survey
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Gathered feedback from a global audience (ages 25-80).
-
Identified user needs, preferences, and expectations.
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Analyzed content perception, organization, and information architecture before launching the website.
User Flow
Sitemap
Prototype
I designed a responsive, accessible website with a focus on usability.
The prototype showcases Amelia’s first interaction, where she plans her festival visit.
Key info includes:
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Festival district
-
Cuisine options (including gluten-free)
-
Directions to the venue
*Flow-based on the persona scenario
Summary
The Berlin municipality launched an app to increase tourism by 15-20% in February and support local businesses. The food festival spans multiple districts, offering tailored info for tourists to plan their visit based on interests and dietary needs.
The responsive website includes:
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Festival details
-
Tourist info
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Customizable food preferences
Visitors can view event specifics, district info, and food stalls.
The project took over three months, including research and personal development.