Professional Experience
2019-2024
Product Designer
Cortex - A medical company, developing dental products.
As a Product Designer, I led the creation of a user-centered design process, ensuring customer needs were central to all design decisions.
I managed collaborations with external vendors, including designers, content writers, SEOs, and project teams, to enhance the company's digital presence.
I worked closely with product management to align designs with business goals and user needs.
By leveraging data and feedback, I made informed design decisions and regularly presented UI/UX solutions to stakeholders, showing how they met user needs and project objectives.
2007-2018
UI.UX & Product Designer
Helen Doron Group Ltd. – A company that develops educational programs for children.
As a UX/UI Designer, I've guided the creation of engaging learning experiences for young users on a SaaS platform.
I led design strategy, conducted user research, and created intuitive interfaces. I collaborated closely with teams to deliver polished products and crafted compelling marketing materials that resonated with our target audience.
My goal is to make learning an exciting and accessible journey for everyone.
Education
2018
User Experience & Usability in Complex Systems
Uniqui Studio Academy | Certification
2015
User Experience design (UX) & Interface design (UI)
Netcraft Academy | | Certification
2002 - 2005
Yad Natan, Western Galilee College (WGC) | Practical Engineering
Industrial design
Skills
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Design Tools: Figma, Adobe Suite, AI Tools, Agile
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Research & Testing: User Research, Competitor Analysis, Usability Testing
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Interaction Design: Workflows, Prototypes
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Languages: Hebrew (Native), English (Very Good)