Kangi Club

An experiential gaming porta
for children to learn English
through play.

Role: Product designer

Tools: Xd, Miro

Time: 2016-2018

Overview

KANGI CLUB: Learn English with fun games, animated videos, and personalized materials. Explore 22 unique programs tailored for every child!"

Role

I led the redesign of the KANGI-CLUB product, focusing on UX design processes, and branding to create a vibrant and user-friendly experience. I managed external designers and animators to ensure alignment with the brand's creative teaching approach.

Challenge

My challenge was to encourage English practice at home, attract new leads to learning centers, and strengthen the brand with new educational content.

"My goal is to make learning an exciting and
accessible journey for everyone."

Key Objective

The old Kangi club website before the redesign

Create an accessible, modern, and experiential interface for students.

Strengthen the connection between students and characters by presenting content in a visually correct way.

Add an integrated STREAM audio platform for enriched content delivery.

Add personalized avatars and
child-friendly marketing to increase engagement.

Present diverse programs for children aged 2-10 in a friendly and visually appealing design.

Create simple navigation by reducing clutter and long texts for the attention spans of young users.

Ensure a positive first experience with fast-loading content.

Persona

Competitor
Research

Large, bold buttons: Easy to click, especially for kids.
Simple visuals: Use familiar, comforting elements.
Clear hierarchy: Highlight key elements with size, shadows, and animation.
Interactive learning: Engage kids with games, videos, and activities.
Parent-controlled payments: Ensure content is suitable and understandable for parents.
Child-tested: Validate design with the target audience to ensure ease of use.

Children love to explore and have fun online,
and see the computer as a gateway to play.

User Research

As a result of limited time and budget, I conducted lean user research by interviewing company opinion leaders.
As I asked consistent questions, I tailored follow-ups accordingly.

Participants:

R&D Manager
Digital Solutions Director
CTO.
Leading Doctors
Business Development Manager
Marketing Team

User Flow

user flow - KANGI CLUB

1/1

Prototype

UI Design

I developed a balanced color palette to blend well with characters, reducing visual load. The design process was led by me with a team of 2 illustrators and 3 freelance animators, ensuring a consistent look and feel. Style guide

Summary

The Doron project focused on designing for kids aged 2-10.

We added program characters to a dynamic navigation bar for quick connection, balanced free and locked content, and used a simple color palette to keep the interface engaging.

A personal area with avatar creation and STREAM integration added interactivity, creating a fun, intuitive experience.